Worldcast's SMART (Secure Multipoint for Advanced Repeating of Telecommunications) technology makes specifically targeted advertising possible. For example, Worldcast Smart system will make it easy for marketers to send separate automobile advertisements for Mercedes, Toyota Trucks or the coming plug-in electric cars to specific consumers that are most likely to buy them. Little waste equals greater advertising revenue and more effective marketing for sponsors.
To expand on the point of Targeted Advertising, the major television networks currently generate 24 dollars per thousand viewers, per commercial, on average. When there is a broadcast program that can draw a broad target audience, such as a NCAA basketball game, during which most of the audience members are men, advertising rates increase from 24 to 44 dollars per thousand viewers. Our technology can facilitate more precisely targeted demographic advertising during the broadcast of any program resulting in more effective marketing and increased percentage of viewer purchases.
Worldcast's on-screen television Program Guide will be an automatic access point for Internet advertising. As viewers scroll through the Program Guide they will be viewing advertisements targeted individually for them that are automatically inserted on to the Program Guide, generating a continuous stream of advertising revenue for the broadcaster and increasing the likelihood a viewer-consumer will purchase the product marketed. For example, Mozilla's FireFox web browser generates 56M a year using just such advertising and those ads aren't even demographically placed.
The future of television is clearly and definitely powered by internet technologies. Our software merges TV and the internet so that content providers can tap into previously untouchable advertising revenue.